Subscribers are matched to a stylist, who choose clothing and accessories for them based on a series of surveys on their individual style and fashion preferences. This form of styling is done through e-commerce sites who offer styling subscriptions or styling services throughout their platform.

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E-commerce stylist are responsible for interpreting the merchant and marketing vision. Job duties can expand into assuring the highest quality product images are photographed after styling models and clients for e-commerce and e-commerce marketing purposes.